Build hands that can scoop
The best split pot poker strategies start with two-way construction. In Omaha hi-lo and Stud Eight, a hand that can win high and qualify low earns the whole pot more often and avoids paying full bets to win only half.
A-2-K-Q double suited is stronger than A-2-9-J rainbow because it can make the nut low while still backing into top pair, broadway, flushes, or high-card pressure when the low draw misses.